Take care Netflix! Hulu should reach the international market and win more exclusive series
Even on the eve of launching its own streaming service for movies and shows, Disney does not seem to be giving up another service that now has a big turnout: Hulu. With the purchase of 21st Century Fox, the company now owns no less than 60% of Hulu's rights, as well as many plans for expanding the platform around the world.
Bob Iger, Disney's current CEO, said the company intends to continue investing in Hulu and that the service is expected to reach more countries in the international market. Currently, the platform has availability in only two countries: the United States and Japan.
"Given Hulu's success so far in terms of subscriber growth and the relative strength of the brand and other things like demographics, we [Disney] see that there is an opportunity to increase Hulu's investment remarkably in terms of programming," he said. executive.
Among Hulu's greatest original productions is The Handmaid's Tale, an extremely strong series with stunning performances and impeccable production and direction. In just two seasons the series already has 14 awards, including major Emmy categories (considered the "Oscar of the television") as best drama series, best actress in dramatic series, best direction in dramatic series and many others. The series also featured in the Golden Globe, plus a renowned award, winning, once again, the category of Best Dramatic Series and Best Actress in a Dramatic Series.
Given the success of Handmaid's and other original productions such as 11.22.63, Castle Rock, Casual, The Patch, Future Man, Difficult People, and many others, Disney should invest even more in novelties to attract the public.
Despite this, we do not know if Disney plans to bring Hulu to Disney + in 2019 or 2020 or keep it as a more independent streaming service, focusing on high-quality original productions and a more mature audience. In any case, very interesting news should emerge next year.
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